Actonboard
FMCG RETAIL EXECUTION

Need to get your product into more stores?

We handle the work on the ground.

For snack, food and beverage brands.

50 target storesRetailer pitchProduct samples
The Founder's Bottleneck

You know what needs to be done.

It just isn't getting done.
01Find Retailers
Store Discovery
02Visit & Pitch Retailers
Retailer Outreach
03Get First Orders
First Order
04Collect Reorders
Retail Orders
05Distribute Product Samples
Product Sampling
06Collect Customer Feedback
Product Feedback
07Distribute Flyers
Local Promotion
08Run In-Store Promotions
Store Activation
And there's always another one.
That's the problem.
RETAIL EXPANSION

Give us the campaign.

We'll handle the execution.
CAMPAIGN BRIEFIllustrative example
Retail Goal

“Get 30 retailers to trial our products.”

30 target storesSnack brandIndia
STAGE: PREPARE
0/6 calibrated
Campaign Preparation Protocol
Target stores
Store criteria
Product / sample
Retail pitch
Margin / pricing
Visit checklist
Attaching ground parameters to brief...PREPARING
The campaign is calibrated, standardized, and immediately routed to execution.
Execution Scope

What can we execute?

From finding the first stores to keeping existing retail relationships moving.

01Store Discovery
50 target stores

Find Retailers

“Find relevant grocery, kirana, convenience and specialty stores in a target area.”

02Retailer Outreach
30 store visits

Visit & Pitch Retailers

“Visit target stores, speak with the owner or buyer and pitch your product for stocking.”

03First Order
25 first-order attempts

Get First Orders

“Present the product and commercial terms and work toward the retailer's first order.”

04Retail Orders
30 retailer follow-ups

Collect Reorders

“Follow up with existing retailers and collect new or repeat orders.”

05Product Sampling
200 samples

Distribute Product Samples

“Put your products into the hands of selected customers or target locations for trial.”

06Product Feedback
50 customer responses

Collect Customer Feedback

“Ask people who tried the product what they liked, disliked and thought should change.”

07Local Promotion
500 flyers

Distribute Flyers

“Distribute promotional flyers across defined local areas to create awareness and drive visits or scans.”

08Store Activation
10 store activations

Run In-Store Promotions

“Run promoter activity in or around stores to explain the product and capture interest.”

Need a tailored retail expansion scope for your city or product line?
The On-Ground Execution Sequence

How a campaign moves across the physical world.

8 on-ground steps•Click any stage or watch sequence
STAGE 01: FIND STORES
PLAN → GROUND DISCOVERYIllustrative example
50 Target Stores Mapped in Target Area
Kirana 12A
Gourmet Hub
Corner Mart
QuickStore
FreshDaily
Target grocery, kirana, and specialty stores identified across the target geography.
1 / 9
The Operating Model

You don't need a bigger field team for every campaign.

Sometimes you just need 50 stores covered.
Traditional Field HiringHigh Overhead
✕
Hire field reps
✕
Train on store pitch
✕
Assign territories
✕
Manage day-to-day routes
✕
Chase updates & verify proof
Result: Heavy management overhead, slow expansion, and fixed payroll.
The Actonboard Execution ModelZero Fixed Payroll
✓
Define the campaign
✓
Set the target stores
✓
We arrange execution on the ground
✓
Receive proof and verified results
Result: Retail expansion executed on demand.
Store Mapping →Sample Kits →• Your Campaign •← Retailer Pitches← Store Orders

We're opening Actonboard to our first brands.

We're working with a small group of consumer brands to execute real retail-expansion campaigns and learn what needs to be done on the ground.

Keep the brand decisions. Outsource the ground execution.

Tell us what you need executed.
EARLY ACCESS PROGRAM
Cohort 01 • Application

Tell us what needs to get done.

Submit your retail expansion campaign requirements. Our team reviews every scope within 24 hours.

No long setup. Tell us the campaign. We'll handle the execution.
Brand Privacy Guaranteed•24-Hour Review Turnaround